Aulæ
You don't have to know the codes to belong here.
Aulæ is for people drawn to luxury who were never quite made to feel welcome in it.
Most people stay outside luxury for reasons that have nothing to do with money.
The room is confusing. Prices arrive without explanation, brands assume you already know, and asking feels like admitting something. So you look, you close the tab, and you tell yourself maybe another time.
If that is familiar, you are the reason this exists.
How this actually works
We don’t own a warehouse. Aulæ works with a European wholesale partner who holds the stock, and that is the honest reason the same piece costs less here than in a boutique. What we add is the choosing and the explaining.
Most of what we sell is new and unworn. A part of the catalogue is pre-owned, and every piece says so on its own page.
Delivery takes one to three business days across Europe and three to four worldwide with express shipping. Duties and import taxes may apply depending on where your order ships from, and are payable by the customer. You have fourteen days to change your mind, as European law provides, and return shipping is at your expense. Which is exactly why we would rather help you get the size right the first time than process a return.
There is one person behind this
My name is Luca Paolucci. Aulæ is not a team and not a call centre: if you write, you are writing to me.
Ask whether a piece suits you, whether a size runs small, whether it is worth what it costs. I would rather give you an honest answer and lose the sale than have you unhappy with a box.
Luca Paolucci, founder
Need help?
Frequently Asked Questions
Most of the catalogue is new and unworn. A part is pre-owned, and every product page says which it is, and in what condition.
From a European wholesale partner who holds the stock. We do not keep inventory ourselves, which is what lets us sell the same piece below boutique retail.
Because we are built differently. There are no single-brand stores to keep open, no sales floors to staff, and none of the image requirements a boutique has to meet. We work through wholesale rather than through retail, and what we save on structure is what you do not pay.
You have fourteen days to return it, as European law provides. Return shipping is at your expense, so write to us before you order if you are unsure about size. We would rather spend five minutes on that than have you pay for a return.
Start with one piece, not with a catalogue.